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Leverage Big Marketing Moments

The nib Newcastle Knights Marketing Team helps brands leverage big marketing moments. Connect your brand with the passion of dedicated fans and create authentic brand connections through the power of sport.


Website Sessions Annually and 1.5 million users

660,000 +

Email, App, Podcast & Social Media Subscribers


Better Email Open Rates Than Industry Benchmarks*

Boost awareness & acquire new customers

The Knights digital channels provide fans with an engaging and aspirational experience, allowing marketers to reach one of the country’s most engaged and lucrative audiences. We deliver partner-specific campaigns that boost brand awareness and acquire new customers by targeting desired customer demographics, attributes and behaviours.

With Wests association, the Newcastle Knights is the largest Club group in the NRL and NRLW. With access to 36% of households in the Hunter region, we create authentic brand connections which resonate with our sporting community.

Our Premiership winning NRLW side ignites new opportunities for awareness and consideration.

Acquisition objective beaten by 50%

High impact display media, Website content, App, EDM, Social Media, campaign expanded to Wests members

20% increase in overall engagement

West Rewards Program, Wests App, EDM, Social Media

67% YoY revenue increase

High impact display media, rich media, EDM, campaign expanded to Wests members

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Our partnership with the Newcastle Knights has been seamless from the beginning. Working with the team felt like an extension of Isagenix with a tremendous amount of dedication and support, from Wests employees to the players and coaches. Together we created content that inspired and moved people and achieved high engagement daily. The campaign results are testament to a partnership built on collaboration, communication and planning.

Steve Foxwell, General Manager – Australia and New Zealand for Isagenix

Sophisticated targeting at scale

Campaigns can be targeted by demographics or specific attributes, such as home ownership status, health and fitness behaviours and online shopping habits. Our regular and extensive data profiling with Experian and Salesforce segmentation provides our partners with sophisticated targeting at scale. Our database is particularly strong in the Hunter Region, but our footprint also extends from the Central Coast of NSW to the QLD border.

Home Ownership


Online Shopping


Health & Fitness


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Our Newcastle Knights partnership has provided excellent brand alignment and the partnership has continued to grow and evolve to support our initiatives since 2018. We value the professionalism and support from the Newcastle Knights that has helped to develop a strong long term partnership and sees the team work closely together on a regular basis to continually adapt to the changing marketplace. Brydens Lawyers is the first name Newcastle Knights supporters think of when they think of legal services and as Membership partner, our services are available to the fans and members of the Newcastle Knights and the wider Wests Group for expert legal advice. We trust the team to provide the best results for our partnership and in turn members trust Brydens.

Brydens Lawyers

Campaign content & channels

We have a trusted voice, a highly engaged audience and a deep understanding of our database. Our talented in-house media team helps tell the stories behind the game.

Our digital campaigns are finely tuned to reach specific target customers in the channels they pay attention to. By utilising our in-house media team, we create campaign channel plans to deliver specific objectives (awareness, consideration, purchase intent, etc). We work with partners to gain a deep understanding of their business and what they stand for, enabling us to select the right environments across our storytelling ecosystem. Our aim is to optimise partner budgets, achieve objectives and provide comprehensive reporting.

Branded Content

Branded Video, Photo or Web Content

Social Media & Email Campaigns

E-newsletters, Facebook, Instagram, LinkedIn, Twitter & TikTok

Display, Video & Audio advertising

Website Display, Website Video Pre-Roll, Podcast Live Reads & Podcast Audio.

The Wests Group

Campaigns can be extended across the Wests Group for additional reach and customer acquisition.


Group Email Subscribers


Group Website Users Annually


Group Social Media Subscribers

Contact Us

Please contact us if you have any questions or to discuss your campaign.

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Official Partners



Exclusive episodes that go behind-the-scenes to tell powerful stories with your favourite NRL & NRLW players



The official podcast of the nib Newcastle Knights, co-hosted by NRL forward Mat Croker. Brought to you by Maxwell Recruitment & Training

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